Britian’s hugely popular RideLondon gran fondo will live for yet another year – or three – with a last minute cash infusion from new title sponsor Ford.

Over 20,000 UK cyclists who already paid £99 to register for the sold-out event can breathe a sigh of relief today after the organizer announced the event will proceed as scheduled 28 May 2023.

Established after the 2012 London Olympics, RideLondon is the largest single day cycling event in the world, with cyclists riding (and walking) the 100 mile route on completely closed roads in London and Essex, much to the chagrin of locals who tried to cancel the 2022 event.

After being pandemic cancelled in 2020 and 2021 the event roared back to life in 2022, but was in serious jeopardy of being cancelled once again this year due to the lack of a title sponsor. At the last minute, worldwide car manufacturer Ford has stepped up to secure the event for the next three editions.

On the big announcement London’s cycling czar Will Norman said “RideLondon is a brilliant event which will inspire people to take advantage of an environmentally friendly, cost-effective and fun way of getting around. With Ford’s support we can now continue to deliver this world-class event and encourage even more people to cycle around our city.”

Photos: RideLondon