Virtual cycling platform ROUVY has acquired competitor FULGAZ while also inking a deal to be the official IRONMAN online training platform, allowing triathletes worldwide to ride on IRONMAN courses from home.

The move is widely expected to draw triathletes who already using competitor ZWIFT’s virtual training platform over to ROUVY, with those registering for an in-real-life IRONMAN race getting a free 30-day ROUVY trial.

“Our collaboration with IRONMAN marks a significant milestone in making ROUVY the go-to indoor cycling platform for triathletes. We’re thrilled to provide users with an immersive and effective way to train, helping them achieve their triathlon goals and discover courses around the world that they may never have the opportunity to ride in real life,” announced ROUVY CEO Petr Samek.

ROUVY’s unique video augmented reality, rather than ZWIFT’s 1980s pixelated graphics, offers real world courses from IRONMAN races around the world, including IRONMAN 70.3 Mont-Tremblant, IRONMAN 70.3 Zell Am See-Kaprun, IRONMAN 70.3 Oregon, and the IRONMAN 70.3 European Championship in Jönköping.

For now, the purchase means ROUVY will add FULGAZ’s 20 most popular courses onto its platform, with the two platforms merging at a future date. Until then FULGAZ users will still be able to use the platform as usual.

Photo Credit: ROUVY

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